Stationary set, self initiated and monogram (final)

monogram 

stationary set

business card

envelope

letterhead

self initiated : jewellery box

Research on golden ratio in logo design

German physicist and psychologist Gustav Theodor Fechner proposed that a simple ratio, an irrational number defines the balance in nature. The Golden Ratio! 

Golden Mean, Golden Section, Divine Proportion are all common names for what is known as the Golden Ratio which is based off the number phi (φ) = 1.61803398874… discovered by Italian Mathematician Fibonacci.

 Phi (φ) is the ratio between the number sequence 1, 1, 2, 3, 5, 8, 13, 21 etc. where the next number in the sequence is derived by adding 2 numbers together. So, 1+1 = 2, and 1+2 = 3, 2+3 = 5 and so on. When we divide two sequential numbers i.e. 5/3 = 1.67 and 21/13 = 1.615 the ratio between these numbers soon become very close to φ (1.618).

What’s so amazing about this number? 

Some believe that it is the most efficient outcome, the result of natural forces. Some believe it is a universal constant of design, the signature of God. The pervasive appearance of φ in all we see and experience creates a sense of balance, harmony and beauty in the design of all we find in nature. It should be no surprise then that mankind would use this same proportion found in nature to achieve balance, harmony and beauty in its own creations of art, architecture, colors, design, composition, space and even music. From the Parthenon to Monalisa, from the Egyptian pyramids to credit cards, φ has been there, always.

Example of logo that use golden ratio :

jewellery box

The jewellery box looks more better compare to the previous one but there is still got some i need to change again 

stationary set

updated*
Change the letterhead and envelope.
letterhead change the margin and words moved to top.
envelope add a white frame on front and back side.

stationary set (update)

Stationary set

From top to bottom: 

1. Business card

2. Letterhead

3&4. Envelope 

For the letterhead, i would prefer the left one. 

For the envelope, is it ok if i put blank instead put the logo behind of my envelope on the top? 

the bottom one for envelope, the behind with the round shape is a sticker. 

Self initiated

About this, we can do any item? as long it's relate with our concept? My mind was thinking to do accessories since i think that my concept is relate with floral and feminine. Can i do bracelet or necklace for women with floral theme? If i do this, i just need to do in digital only? 

Business card (progression)

first idea for business card. Wanted to die cut or emboss it on the monogram or on the white space first image shown above. Also the card will print on texture paper. Personally like texture paper because i want my client to feel the texture of the paper but not just a flat or normal business card.